How will you ensure your project reaches your intended beneficiaries?
Tip: Talk about partners here
Tip: Be specific about marketing and outreach activity. Bids can be turned down because the funder isn’t convinced you can reach the audience you say you will
example answers
We will :
- have a striking image and clear engaging copy. This will appear on print, venue website, mailing lists and social media
- contact our mailing list of 378+
- Distribute print through local groups and cafes, in addition to the venue distribution
- have an online trailer which can be shared through social media and project partners- our previous trailer got over 2000 views on youtube
Teen and young adult audiences will be reached through partner youth organisations; The Bedford Youth Theatre Company and Bedford Colleges performing arts courses. As a supported artist at Spark Company they will share the project with participants of their youth courses (380 young people currently enrolled). All young people engaged will become ambassadors for the project having contributed to development of it. Word of mouth marketing through direct contact and emails and targeted social media advertising on Facebook and Instagram will reach youth organisations in all of the work in progress venue areas. My creative mentor for the project, AJ, has extensive experience of engaging young people in developing new work. I will use their expertise and also from outreach staff at The Salthouse to learn from their experiences engaging audiences and young people in projects of this kind. This project and R&D phase will directly inform the approach and marketing for the future tour of this work including...